Navigating Social Media After a Catastrophe

After the attacks on London bridge, Londoners rallied on Twitter using the hashtag #SofaForLondon, offering their sofas, and spare rooms to residents without homes.

During Hurricane Harvey, hashtags like #sosHarvey were used to call for civilian helpers when phone lines were down.

The world turned to social media to grieve, lend a hand and show support.

As a business owner, how should you post following a calamity? A genuine express for sympathy for those affected by the tragedy is one thing, but you do not want to be viewed as yet another company joining in just to improve one’s corporate image.

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Even the royals need social media intelligence

Duchess of Sussex Meghan Markle has been taking heat through social media since her relationship with Prince Harry went public in 2016. Things were so bad that the prince ended up issuing an official statement condemning the “wave of abuse and harassment” she experienced.

Markle apparently isn’t the only member of the Royal Family who gets hounded by trolls online, either. Duchess of Cambridge Kate Middleton is also a target for trolls.

The strange thing is neither of them even use a personal social media account. Instead, they share updates through official royal platforms that have millions of followers.

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The Fight that is Waging in Social Media

The importance of social media intelligence doesn’t lie in the business world only, the government deployed a new division in the fight that is waging in Social Media.

“We need to develop our asymmetric edge and bring focus to the orchestration of intelligence, information operations, cyber, electronic warfare and unconventional warfare,” Lieutenant General Ivan Jones, the commander of Britain’s field army, said as he announced the formation of a cyber warfare unit to fight “above and below the threshold of conventional conflict.”

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