After the attacks on London bridge, Londoners rallied on Twitter using the hashtag #SofaForLondon, offering their sofas, and spare rooms to residents without homes.
During Hurricane Harvey, hashtags like #sosHarvey were used to call for civilian helpers when phone lines were down.
The world turned to social media to grieve, lend a hand and show support.
As a business owner, how should you post following a calamity? A genuine express for sympathy for those affected by the tragedy is one thing, but you do not want to be viewed as yet another company joining in just to improve one’s corporate image.