Don’t underestimate the power of word of mouth online!
- 50% of Americans would pick word of mouth if they had to rely on only one source of information [Chatter Matters Report]
- 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing [Pew Research]
- Building an online community is most important to brand awareness and word of mouth referrals, with average rankings of 8.87 and 8.52 on a 10 point scale, according to marketers.[Referral Rock]
- 72% of people say that they most trust content that they get from family or friends.[Statistia]
I could go on, but you get a general idea. Online Word Of Mouth (eWOM) is huge and very important to any business.